Registered Investment Adviser · SEC
Ruben Cano Consulting manages and advises on portfolios for families and individuals who measure results in decades — with a fiduciary duty, transparent fees, and a mandate written by you.
SEC
Registered Investment Adviser with the U.S. Securities and Exchange Commission
U.S.
Portfolios built on publicly traded U.S. equities and ETFs
2
Independent custodians: Charles Schwab and Interactive Brokers
1:1
One strategy, written around your objectives, circumstances and risk
Mandates
Every relationship begins with the same question: what is this money for? The answer decides the mandate.
We build and manage the portfolio day to day inside your own brokerage account, within an investment policy statement you approve in writing.
Planning that sits above the portfolio: liquidity, currency exposure, cross-border considerations, education funding and succession of the family balance sheet.
A defined-scope engagement for investors who already have a portfolio and want an independent read on risk, cost and concentration before making a decision.
The process
01
We map the balance sheet, the obligations behind it, and the tolerance for loss as it has shown up in your own history.
02
Objectives, constraints, allowed instruments and the risk budget are written down and signed before a single dollar is invested.
03
Positions are implemented in your own account and sized against the risk budget you approved.
04
Continuous monitoring, disciplined rebalancing, and a quarterly review in which we account for every decision taken.
What we invest in
Portfolios are built primarily from equities and ETFs traded on U.S. public markets. The composition depends on each client's mandate, horizon and risk profile.
Shares of companies listed on U.S. public markets, selected against the strategy and the role each position plays in the portfolio.
Diversified instruments used to take efficient exposure to a market, a sector or a theme with a single position.
Construction starts from how much risk the client can carry, and every position is sized before it is chosen.
Decisions answer to the financial plan, and the rebalancing rule is written before it is needed.
Custody
Ruben Cano Consulting acts as investment adviser and manages the strategy. Accounts are held at established custodial platforms — Charles Schwab and Interactive Brokers — under the agreements that apply to each relationship.
01 · You
The client keeps title to the assets inside an account opened in their own name.
02 · RCC
We write the strategy, advise, and manage the portfolio under the mandate you approved. Our authority is limited to managing it and to having our fee debited.
03 · Custodian
The assets sit at the custodial platform, which reports to you directly and independently of us.
Philosophy
“Wealth is built by surviving every quarter, staying invested, and letting the arithmetic of compounding do its work.”
Ruben Cano, Portfolio Manager
We are process investors. Capital is allocated against a written risk budget, positions are sized before they are chosen, and every exit is defined at entry.
Our only revenue is the fee you pay us. Your money stays in an account in your name at an independent qualified custodian, and our authority extends to managing it.
Principles
Every investment decision answers to a financial goal that was written down in advance.
Building wealth takes time, and the portfolio is built to survive the whole of it.
What a client can afford to lose decides how large each position is allowed to be.
The rules are set while markets are calm, so a bad week stays a bad week.
Who we serve
Households consolidating assets across generations, often across two countries and two currencies.
Entrepreneurs whose wealth is concentrated in one operating company and who need the liquid balance sheet to behave differently.
Executives, physicians and independent professionals with US-linked income and a portfolio that has grown without a plan.
The internship
A structured program for aspiring investment advisers and portfolio managers: securities regulation, portfolio construction, client work and Series 65 preparation, taught from inside a working advisory practice.
See the programThe campus
Program participants get lifetime access to the campus: every session recorded and indexed, downloadable materials, and a question bank that mirrors the structure of the Series 65 exam.
Enter the campusQuestions
An independent qualified custodian, in an account opened in your name. Our authority is limited to trading in that account and to having our fee debited.
A single, disclosed advisory fee: an annual rate applied to the assets under management, on the tiered schedule published on the Wealth Management page. It is our only source of revenue.
The fee schedule starts at $100 in assets under management, so the door is open well below the usual private-client thresholds. Advisory and review engagements are quoted as a flat fee.
In many cases, yes — subject to the rules of your jurisdiction and the custodian's account eligibility. We will tell you honestly at the first call whether we can serve you.
Thirty minutes to understand your situation, what the money is for, and whether we are the right firm for you.
